Character Rescue is a remanufacturing service that transforms unwanted children’s toys into new and unique characters that kids love! Incorporating sustainable materials into its products, Character Rescue aims to raise awareness around sustainable practices within the toy industry. Toys are prime examples of things that ‘spark joy’ for children but instead end up being sent to landfill when their interests change. Character Rescue wishes to unlock the user’s imagination through a new sense of ownership, to explore endless possibilities through play.